All that exists in the world of marketing are perceptions in the minds of the customer or prospect. Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and that ultimately the best product will win. The Law of Perception: “Marketing is not a battle of products, it’s a battle of perceptions." “Marketing people are preoccupied with doing research and ‘getting the facts.’ They analyze the situation to make sure that truth is on their side. So, here are my three biggest takeaways from the book. In fact, you can bank on it.īut if you learn how to harness the force behind these laws, you’ll build the marketing momentum-and escape velocity-you need to grow sales and outmaneuver the competition. The idea is that if you break any of these 22 laws don’t be surprised when sales plummet or your product launch fails to take off. That’s the main point from " The 22 Immutable Laws of Marketing,” the classic bestseller first published in 1993 by Al Ries and Jack Trout.
Welcome success with open arms, but don’t let that lead you to believe you cannot fail.Just as there are laws of nature, like gravity and physics, there are also laws that govern marketing that never change and will always deliver pain to anyone who violates them.Pride can quickly become your downfall.However, too many options can be certain death to your brand. Give your consumers just enough choice to make them feel like they get to make a decision.This one word should bring your product to the mind of your consumers. Many successful brands are associated with one trigger word.You can’t change the fact you weren’t first, so make sure you’re at least memorable.If you can’t be the originator, be the innovator.If Being the first one to market helps you establish yourself as an originator, someone people will recognize as reputable.The 22 Immutable Laws of Marketing allows readers to visualize marketing in the real-world to understand what marketing techniques can stand against their rivals. Ready to learn the most important takeaways from The 22 Immutable Laws of Marketing in less than two minutes? Keep reading! Why This Book Matters:
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